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Google adds a dose of social networking to its Gmail without rivaling Facebook. Its bet: use the power of its algorithm to recommend contacts and improve the relevance of information from social networks.
Is the third attempted of incursion of Google in the world of social networking the right one? The “social” strategy of the search engine is currently experiencing a rather mixed success: Orkut, its social network launched six years ago, brings together about 100 million users (mainly in Brazil and India), four times less than Facebook . Its Open Social communication protocol, notably used by MySpace and Viadeo, failed to attract the interest of developers, unlike Facebook.
With Buzz, Google takes a decidedly more conservative approach: providing a dose of “social” to the 176 million users of its mail, but without making it a main goal in itself, as is for Facebook. Google also differs from its rival in the way Buzz creates social network, adding automatically the most contacted contacts by email or chat.

Once connected via Buzz, it is possible to monitor real-time flow of activity across its network by clicking the Buzz link located below the Gmail inbox, and share with them messages, Flickr photos or Picasa, YouTube videos and Web links. even though feeds supported by Buzz are still very limited: Twitter, Flickr, Picasa, Google Reader, Blogger, YouTube and Google Chat. A version of Buzz for smartphones, which now supports the iPhone and Android, is also available via an update of Google Maps on the Google Mobile site.
The end of Twitter?
Buzz looks like a feed combined with a virtual social network, within the existing service GMail. If you have a mail account at Google, you can now enjoy it.

Here are five key features of Google Buzz:

- A list of friends created automatically using your GMail email address, automatically adding frequently used contacts..

- The (Rich fast sharing) combines sources like Picasa, Flickr and Twitter into a single stream. No need to have many tabs open at once in your browser.

- You can choose to make your publication to the public or reserved for certain people, and The mobile version of Buzz also allows you to use your voice to create your publications.

Google Buzz already seems to generate a considerable interest among owners of Android phones and iPhones.

By connecting to the Web via WiFi, Buzz allows you to be located on the card if your access point is listed.

Ladies and gentlemen maybe at the time I’m writing this article , you don’t know what the word WAVE means, but believe me , there will come a day when you will (for sure )know this word and use this very powerful tool developed by Google .
Dear readers let me please introduce to you Google inc’s newborns baby , Google wave was developed by Lars and Yen Rasmussen two gigs that have also been known for developing Google maps , supported by a team of unique engineers very Carefully selected .
Google wave is an HTML 5-based application for communication and cooperation that will make you discover internet and in a completely new form and a surprisingly new way .
So before talking about some of Google wave’s features , you have to know that Google wave is an open source project , which means that everyone can contribute to its advancement. which is a very interesting aspect of this very ambitious project, indeed Google is fully aware that it can develop a very powerful tool if instead of (limiting the number of its developers) let all the world contribute to this project and develop it according to everyone’s needs .

So what’s new in Google wave , I’m so sorry but I just couldn’t count the number of new and innovative things that are about to be launched in Google wave , but first I would like to give you a brief idea of what is Google wave .
Google wave is new concept that has started based on a simple question: the normal mail has been invented about 40 years from now , but hasn’t really changed and its functions even if they were unceasingly developed remain basic , so how would a mail be if it had to be invented today ?
the question is a new type of mail “ or I prefer to say a conversation” , where many participant could interact simultaneously if they are online , and be able to read it and participate in it after in case they aren’t , and believe me, even if it’s a bit complicated to give you a realistic image of what it’s like , trust me this concept is going to change everything .

Also one of the things that Google team is introducing through Google wave is its new spell checker technology ( which is now able to correct your mistakes based on the context where the word is used ).
Also instant typing through live transition is a very powerful new concept introduced by Google wave , based on the idea that instead of getting a message like ( x is typing ….) like the ones we get on msn, now we will be able to see the message directly being written .
but maybe the most interesting aspect of this project, is the ability to add new applications that you can develop yourself , giving the opportunity to all the world to take benefit from it .

It means that , each one will have a different Google wave’s account, your Google wave will have options and applications that I maybe won’t have , which adds a touch of customization to this project, a concept directly inspired from the widgets that we add on our browsers with a simple and original difference that this time we will add it on a website (astonishing isn’t it ) : .
finally I would like to say that once again Google team has been able to show to the world that it’s able to invent new things, that it’s able innovate and change whatever we have taken for granted, and this through giving young developers free rein to their talent and the only limit they have is the limit of their imagination .

if you want to know more about Google ’s new project ?

or also visit Google wave’s official website